There can be no doubt that in recent years, social media has taken the world by storm and many businesses have begun to recognise the fantastic benefits of social media marketing. And social media marketing is only going to become even more important and valuable.

However, many businesses do not have the time, resources or expertise to manage their social media accounts effectively, or they simply don’t want to. Yet when used correctly, social media compliments and improves the sale process by creating lasting relationships, nurturing leads, building trust and driving traffic to your website.

Think of your social media accounts as an online seal of approval. They are a way for potential customers to assess you and your business. Many people will get their first and lasting impressions of your business from what they see. Therefore, it is extremely important that you are sending out the right kind of message and running your social media accounts correctly.

Why Is Professional Social Media Management Important?

A professional social media manager will establish a solid and consistent presence on social media for your business, producing high quality content that increases engagement and overall reach. They know what is important and which trends to follow, utilising social media with a strategic approach that produces real results for your brand. A social media manager will get your voice out there and make it heard, making it easy for potential and existing customers to find you. They will also give you back valuable time to concentrate on running your business.

Every business can benefit from an active and engaging social media presence. But managing and marketing your accounts can be hard work and extremely time consuming to plan effectively. Here are just some of the reasons why your business needs a professional social media manager:

Develop a Social Media Strategy

Business often make the mistake of jumping into social media without a clear plan. This is a waste of time and effort and can lead to a PR disaster. This is one of the reasons why more and more businesses are developing clear social media strategies that align with their overall business goals. A strategy will provide a clear plan that helps you to identify your objectives, create measurable goals, understand your customers, analyse your competition and develop your message

Represent Your Business Online

A social media manager will be your business’s main online representative. They will become your brands voice, interacting with your followers through comments and messages. A social media manager can enhance or destroy your business’s online reputation, so if you wouldn’t put that person in front of people to promote your business on your behalf, you shouldn’t put them in charge of your social media. It is also extremely important to hire someone solely for this purpose instead of spreading the responsibilities across your current workforce.

Create Relevant and Engaging Content

A social media manager will not only create content, but they will create and source amazing and engaging content for your brand. Nowadays, social media managers are also writers, designers, photographers and so much more.

Stay Ahead Of Trends

A dedicated and experienced social media manager stays in the know of the latest developments in the social media world, enabling them to quickly identify what’s best for your business and make decisions that will bring in more business.

Boost SEO (Search Engine Optimisation)

A professional social media manager will know all about search engine optimisation. They will create optimised content for this purpose and will always ensure all of your social accounts are fully optimised.

Attract New Customers

Millions of people use social media to discover new products and services. A social media manager with in-depth marketing knowledge will attract new customers through online promotions, campaigns and targeted advertisements.

Consistent Voice

A social media manager will take the time to get to know your brand and ensure your business’s unique voice stays familiar to your customers. They will make sure that your voice is consistent and in-tune with your brand and create a social media message that appeals to your target audience.

Increase Engagement

People are more likely to engage with a brand that has plenty to offer. A social media manager will make sure that your business’s social media accounts are filled with interesting and valuable content. They’ll also use proven techniques that promote social engagement.

Manage and Track Campaigns

Campaigns are an incredible way of delivering advertising to your target audience but they are extremely easy to get wrong. A social media manager can save you time and money by managing, measuring and tracking campaigns to see what works and what doesn’t and adjusting if and when necessary.

Brand Recognition

When your business has a large, positive social media presence, consumers view it as a leading authority in its industry, which results in increased brand loyalty. A professional social media manager will have the experience and resources to develop and maintain the correct presence your business needs to support your social media campaign. This experience will allow them to create a positive and active community for your brand, which in turn will create loyal customers.

Now you know the importance of a Social Media Manager, what should you do?

As trends change and new technologies emerge, you will require an experienced and knowledgeable social media manager to utilise your social media marketing to its full potential.

If you are looking to outsource your social media management, we can help.

We’d love to chat with you about your social media marketing needs. Please contact us for more information: